About us

We’re Keith and Elena, the co-founders of PowerPlay Fuel.
We started this company because we were tired of how complicated and questionable the supplement space had become. You pick up a protein tub or a pre-workout, turn it around, and suddenly you are trying to decode artificial sweeteners, artificial dyes, vague ingredient claims, and formulas that do not feel as transparent as they should.
That never sat right with us.
We believed athletes and active people deserved better. Not more hype. Not more shortcuts. Not more formulas filled with things you would rather avoid.
So, we built PowerPlay Fuel around a simple standard: clean, all-natural sports supplements made with transparent ingredients, real testing, and no artificial junk.
The name comes from Hockey. When your team is on the power play, you have the advantage. That is what good fuel should give you. A real nutritional edge that helps you train, perform, and recover with more confidence.
Power Play Fuel is a woman-owned, family-run business based in New Hampshire. Every product we make is built around quality, purity, and trust. Our products are third-party tested, Informed Sport Certified, and made without artificial flavors, artificial sweeteners, artificial colors, GMOs, soy, or gluten. That matters to us because trust should not be optional in supplements. You should know what you are putting in your body. You should be able to read the label and feel confident about what is inside.
No shortcuts. No unnecessary junk. No compromise on quality.
We hope to earn your trust and your business, because when you choose PowerPlay Fuel, you choose quality, transparency, and the support you need to crush your goals.